New Ad Campaign Uses Popular Search Terms to Show How the World Really Feels About Women

Add your thoughts here… (optional)

NewsFeed

Though women’s status across the world has improved over the last few decades, we’re still largely second-class citizens in comparison to men: we make less money, have more difficulty accessing education and affordable healthcare and face much more violence than our male counterparts.

To emphasize the extent of global gender inequality, UN Women–an arm of the U.N. that focuses on women’s issues–has created a powerful advertising campaign that uses data collected from Google on the most popular search terms. As it turns out, the most popular Google queries are indicative of entrenched sexist attitudes that still persist today.

UN-Women-Search-Engine-Campaign-1
Gute Werbung/UN Women
UN-Women-Search-Engine-Campaign-2
Gute Werbung/UN Women
UN-Women-Search-Engine-Campaign-4
Gute Werbung/UN Women
UN-Women-Search-Engine-Campaign-3
Gute Werbung/UN Women

View original post

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s