Forget Facebook: Pandora’s CTO wants to embrace the real world


Whenever startups talk about making music social, it’s all about Twitter and Facebook; either to share music with the social web or to get social music recommendations. But when I sat down with Pandora (S P) CTO Tom Conrad this week, I got to hear a decidedly different take on what it means to be social with regards to digital music.

“Social networks don’t matter as much,” Conrad told me. Instead, he wants to focus on the social interactions each of us have every day while listening to music in the same physical space. Sure, Pandora also offers options to share music on Twitter and Facebook, (S FB) but Conrad said that only a small percentage of listeners make use of these features. On the other hand, almost everyone has listened to a Pandora station in the presence of others before, Conrad argued.

How could a service like Pandora take…

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